vLoyalty Lab - July 28, 2026
Featuring Catherine Tabor
CEO of SparkFly

In this vLoyalty Lab interview, Catherine Tabor, CEO of SparkFly, explains why loyalty can’t be treated as a standalone points program—it has to be part of a broader customer engagement ecosystem spanning acquisition, engagement, and retention.

She shares how brands like Chipotle, Great Clips, and Nothing Bundt Cakes are using offers, wallets, real-time POS data, and smarter attribution to drive measurable engagement. The conversation is especially valuable for anyone thinking beyond discounts toward data-driven, personalized loyalty.