vLoyalty Lab - July 14, 2026
Featuring Emil Sarkissian
CEO at Loyalty Methods

In this vLoyalty Lab conversation, Emil Sarkissian, CEO of Loyalty Methods, pulls back the curtain on what modern loyalty really takes at enterprise scale. Through examples from Gap’s multi-brand Encore program, 7-Eleven, MGM, and Western Union, Emil explains why loyalty is moving beyond discounts into culture-driven experiences, how complex brands balance central control with local flexibility, and why preparation, scalability, and seamless re-platforming can determine whether a program succeeds—or stalls before it starts.