vLoyalty Lab - June 26, 2026
Featuring Heather Daw
Vice President, Head of Client Success & Partnerships at Exchange Solutions

In my latest vLoyalty Lab conversation, I spoke with Heather Daw, Vice President, Head of Client Success & Partnerships at Exchange Solutions, about the future of loyalty.

We discussed why retailers are moving toward more flexible, modular loyalty platforms, how partnerships can give consumers more choice without giving up brand control, and how AI can help marketers identify targetable customer segments faster.

Most importantly, Heather shared why loyalty programs now have to prove real ROI, through lift, conversion, average order value, return visits, and measurable behavior change.