vLoyalty Lab - May 9, 2026
Featuring Len Llaguno
Founder at KYROS

If you’ve ever struggled to measure incrementality, calculate customer lifetime value, or clearly prove the financial impact of your loyalty program, this episode is for you. Today, we’re joined by KYROS, the only actuarial firm 100% focused on the loyalty industry, helping brands use data, actuarial science, and advanced analytics to better understand liability, performance, and the true value their programs are creating.