vLoyalty Lab - February 9, 2026
Featuring Bill Hanifin, CLMP
CEO of Wise Marketer Group

Hear from industry veteran, Bill Hanifin, who has consulted and taught thousands of professionals in the loyalty space through his Loyalty Academy. Hear why brands need to stop looking at Loyalty Programs as a cost-center and see Loyalty Programs as a key driver of revenue with measurable ROI!